Author: Charles

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networks and want to learn the basics of one of the most awesome platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users connect with each other through short messages of up 280 characters. Already there’s around 6,000 tweets being sent through the net each second, differing from standard text messages to images, gifs, memes, videos, and a whole lot more. Twitter is among the most beloved social networking channels and is widely different to other social media giants like Instagram and Facebook.

Twitter is a platform where users exchange an assortment of information; from news, politics, jokes, or just universal thoughts about ambiguous topics! Rather than having a circle of friends like Facebook, Twitter is founded on followers (not necessarily friends) so not only can you connect with friends, but also your favourite politicians, sport stars, and journalists as well. Everything you post on Twitter is available publicly for everybody to see, but don’t panic, you can simply switch your preferences to private if you prefer to.

 

The initial step in learning Twitter is to understand the basic terms and jargon used. The following lists the most common vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from members that you follow

Handle – Your username

Mention (@) – A way of referencing other people in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being a practical way to interact with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either select to accept DM’s from all users or just people that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can search for tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or visit www.twitter.com and hit the signup tab. The full name you enter will be your display name, but this can be modified as frequently as you desire. Choose a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for validation purposes, chosen an avatar, and typed a quick bio about yourself so others can see your hobbies and interests, you’re all set to go!

Joining the Twittersphere

As mentioned earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other characters of which you’re an admirer. Once you’ve signed up, Twitter will offer a basic type of setup wizard to help you start, for example suggesting some people that you may be interested in following. You can grant Twitter permission to explore your contacts list to discover any of your friends that are using Twitter. Following friends and other users is really simple, and once you’ve begun following certain users, Twitter will continue to provide recommendations for other users to follow based upon the kinds of users you’re currently following. All the tweets of your followers will appear in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it complies with Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a full range of different media that can be uploaded via your device. Remember though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is awesome!

Once you’ve gotten the hang of the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the latest trends, be the first to look at viral posts, and connect with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got started using Twitter, the rest will fall into place automatically, so why join the Twitterverse today? If you need any guidance with getting started on Twitter, simply speak with Internet Marketing Experts on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexperts.net.au

 

What Are The Leading Organic SEO Ranking Aspects For A Website?

If you’ve just put together your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most powerful marketing tools simply because it allows you to get your message in front of prospective consumers that are directly browsing for your services.

Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s tremendously elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are designed equally, so you can address the most important variables that will have the biggest effect on your SERP listings.

It is crucial to appreciate that the weight of each variable is adjusted gradually, so Google will place more focus on particular variables based upon user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking factors have been in the same spot for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is placed on content simply because Google intends to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update enables Google to understand a website’s content structure and how this content adds value to prospective consumers, so developing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings considering that the more links there are to your website from credible sources, the more trusted your website is perceived. The other side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value eventually as Google seeks out new ways to assess websites, but for the time being, link building is still the best indicator of relevancy and reliability.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a major shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical elements that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always changing, meaning that SEO techniques are frequently changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any advice in the best ways to properly execute any of the above SEO methods, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexperts.net.au

 

Top SEO Trends In 2018

Online visibility is a significant ingredient to any company’s strategy, however the digital landscape is in a constant state of change so it’s imperative to stay on top of these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates annually, with most of them simply adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to boost their website traffic, customer engagement, and essentially their sales.

User behaviour is changing rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. Actually, using out-of-date SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look into the top SEO trends to bear in mind for your website in 2018.

Voice Search

A number of users are now electing to utilise voice searches rather than conventional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same speed, almost 50% of all online searches will be conducted via speech by the year 2020!

What this implies for websites is that they should start adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a crucial tool for SEO, and this will continue to be a focal aspect in determining SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an exceptional strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very valuable in the future.

Mobile Optimisation

Since 2015, online searches via mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has announced that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has created an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though conventional SEO techniques such as link building will still be beneficial in 2018, there are other manifesting trends that Google is focussing on in the future which may extensively transform the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted consumers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, speak with Internet Marketing Experts on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexperts.net.au

Social Media Marketing – Say More On Twitter

The time has finally come where Twitter users can express their frustration with the 140 character limit in more detail, since Twitter has formally confirmed that they have broadened the character limit to 280 per Tweet!

The social networking site, which was launched in 2006, grew dramatically to become one of the most trendy social media platforms worldwide, however recent drops in growth persuaded the social media giant to make some alterations. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is immensely distinct to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking service, Twitter proclaimed on November 7 that they want every individual around the world to ‘easily’ express themselves on Twitter. After administering a series of tests over the past few months, Twitter decided that they wanted to broaden the character limit, but only where needed. Countries like South Korea, China, and Japan will remain at the 140 character limit, only because there’s no need for an increase, as sending messages in these languages can be communicated in a short amount of characters. Languages like English conversely, suffer from choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After administering a chain of tests to specific users, Twitter acquired valuable results and believed the 240 character limit would be helpful for the majority of users. Since 9% of English users were hitting the 140 character limit, many would need to spend time modifying their Tweets to ensure they didn’t need to send multiple messages. Additionally, users would now have the ability to easily fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what influence will this have for internet marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter widened the character limit, users have enjoyed a higher level of responses which resulted in more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The increased character limit means that users will have shorter threads of conversations, because they can fit more information into a single message. Users with long threads of conversations reported that it can sometimes be difficult to follow and respond to. In addition, brands are loving the longer Tweets as it enables them to fit more descriptive information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the growth of enterprises using social media as a way to resolve customer service matters, customers can now express a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is markedly improved. Prior to this change, many users would have chosen other social netowrks like Facebook to report customer service issues given that the character limit was too restricting.

More Creativity

Longer Tweets means that companies can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media channels if they wanted to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

While some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users seem to be very satisfied with their latest update. Nothing is permanent in social media, as making changes to stay on top of changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any guidance about how your business can leverage the increased character limit to your advantage on Twitter, simply get in contact with Internet Marketing Experts by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexperts.net.au

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing digital environment, it’s important that companies Google’s best practices to make sure that they continue to be competitive in their respective online markets. With Google being the most commanding and influential company on the net, it’s fundamental for them to keep up with all the threats and opportunities that the internet produces. Consequently, Google releases a myriad of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What is essential though, is that all online providers that use Google-related services (pretty much every online enterprise), are aware of important changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online firms have to be versatile and adjust to new Google updates as soon as possible to make certain that they aren’t adversely affected by these new releases.

The biggest Google update that has recently had a bearing on online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by roughly 50% of all online users, so it’s extremely important that online companies incorporate the appropriate changes as quickly as possible if they wish to reduce any undesirable outcomes.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can essentially steal this information from users that wrongly believe they are giving their personal information to an authorised company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will undoubtedly bear upon millions of websites around the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages considering that users will become hesitant of falling victim to malevolent attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online companies that would like to secure their previously non-secured (HTTP) web pages, they have to encrypt the information being imparted between their visitors and their web server by integrating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear authentic. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet since it will be remarkably difficult for phishing sites to replicate the authenticity that EV SSL provides.

Making all websites use SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become obligatory, so if you need any help in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexperts.net.au