Author: Charles

Why You Should Have A WordPress Site

So, you’ve got an amazing business idea and you’ve made the decision you’re going to produce and publish your own website. Well, as you quite possibly know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when constructing a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from starters to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will present five compelling arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is highly user-friendly so you don’t have to be an expert HTML coder to produce a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any type of website you want. WordPress is also open source which indicates that the source code is accessible for anyone to modify, edit and create different themes and plugins with a range of features and release these to the online community. Now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are literally thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will automatically change the appearance of your website to suit. WordPress even lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s world, website security is imperative so of course WordPress has high security standards. Almost one-quarter of websites are built on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has created a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted providers.

 

As you can see, WordPress has a series of impressive features that simply make it the best website platform on the market. Although there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on 5 of these: WordPress is extremely user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to construct an effective and powerful website? If you have any inquiries about how you can further optimise your website, talk with the team at Internet Marketing Experts on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au

 

Top Tips For The best Email Sequences

Having worked as a sales representative for numerous tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are marvelous because they significantly reduce the workload for a sales representative, nonetheless these days, everyone can empathise with discovering various sorts of email sequences lurking in their inbox on a daily basis that just pester us because we have to click two buttons to get rid of them!

 

Not enough business owners spend the time and initiative in generating useful email sequences that actually sell their product. Creating useful email sequences is both a science and an art, and if done properly, can lead to wonderful results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to build a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will see so if it’s not compelling enough, they simply won’t open it. Obviously, the subject lines of an email are integral when it comes to conversion rates. Here are a number of stats which emphasises their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Almost 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.

 

The trick to prosperous subject lines is solving your prospects problems in as little words as possible. For example, high-quality subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s essential that you deliver a value proposition in the context of their problem straight away. Forget beginning the email with your name and job title; you need to give your recipients a good reason to continue reading the email. Hence, start your email with some relevant information they can identify with, like company news or their opinion to an event via Twitter or an online post, and then get into the value proposition in the second & third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently collaborated with another company with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s vital that you get to the point promptly and keep the content focused on the goals of your prospect.

 

Tip 3 – Discard the bland ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even a wonderful first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I advise sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also feature your value propositions, and additional information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to assist you with your email sequences.

 

The value of building effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many variables that you need to consider when constructing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in seeking advice from digital marketing specialists that can assist you. Speak to the team at Internet Marketing Experts today on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au.

 

How To Recover From A Social Media Fail

There’s no question that social media is a big component of internet marketing strategies for many companies. With more than one billion users on Facebook alone brings about huge opportunities for business in a variety of different ways. Clearly, advertising is the largest opportunity for companies, but there’s also an excellent opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be a considerable amount of social media blunders when companies respond to customer’s feedback online.

 

The problem here is that anything you upload on the internet, stays on the internet, so it’s essential that an adequate amount of time is spent in delivering accurate and fitting responses to customers via social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media blunders aren’t handled suitably, they can severely tarnish a brand’s image and can even put a company into crisis mode in a couple of minutes. So here’s a quick outline of how your company can rebound from social media fails with little damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media blunders transpire, making a joke of the predicament by using some quick wit is one of the best antidotes. In most cases, shedding some humour so everybody has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to turn a simple blunder into increased exposure and a larger target audience, all from a basic mistake!

 

Respond immediately

 

Whatever the type of social media blunder, the faster you take action, the better your outcome will be. In today’s internet world, controversial news spreads like wildfire, so it’s vital that you acknowledge your error, sincerely apologise then clearly explain the next steps you will be taking to resolve the situation. Just ignoring the mistake can have tragic consequences and the longer it takes you to act, the more momentum your social media fail will be gaining and the tougher it will be to resolve.

 

Be honest

 

It’s vital that you are honest about your social media fail and the steps you’re taking to resolve the problem. There’s no point arguing with your customers if you’re the one who has made the blunder! If you deliberately lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to harm your brand and reputation by further irritating your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only magnify which can likely turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as usual. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll ought to put measures in place to minimise the likelihood of such errors arising again, and this will only improve your social media team with more experience. Social media blunders are like a wake-up call, and in some circumstances, you may find ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be another company’s social media fail to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the many opportunities it presents. Having the ability to communicate with your customers on a personal level is extraordinary, and you will need to be prepared for social media blunders because they will materialise at some point or another. This article illustrates some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk with digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au

 

An SEO Quick Fix Guide You Can Do TODAY

SEO is considered by many to be a mystical creature with marvelous powers. Understanding clearly how SEO works and all the varying ways to increase your website’s SEO score can be considerably difficult and time-consuming. However, it is a vital item of any online marketing plan and will virtually make or break a company in some markets. Many industry experts consider SEO to be among the most successful forms of advertising, so regularly improving your SEO should be a priority if you wish to increase your website visits and earnings.

 

It’s difficult to keep up to date with SEO best practices and standards because they change frequently, so it’s encouraged that you seek expert advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content routinely is also important so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is routinely being added and search engines love identifying new content and will increase your rankings if this happens frequently.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is essentially the organisation of all the various webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the relevant information they’re trying to find. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by including extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to make sure it is relevant. Each meta title should include a primary and secondary keyword that is suitable for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks sloppy and unprofessional. Having high-quality and relevant meta titles are crucial in optimising your web pages for SEO.

 

Meta descriptions are essentially concise outlines of the content of the web page. Whilst meta descriptions don’t directly alter ranking algorithms, they are still very important as search engines will often use the summary in search results snippets when they believe a web page’s meta description successfully reflects the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately result in increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can likely relate to this if you’ve ever clicked an excessively long hyperlink. If so, then you’ll probably agree that they look messy and unprofessional. If you’ve constructed your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t have to be concerned with it!

 

Moreover, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing professionals will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then contact the team at Internet Marketing Experts on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au

 

Why SEO Advertising Is Best For Your Business

Search Engine Optimisation (SEO) has developed quickly over past decade, even to the point where the term SEO is now confusing and commonly misunderstood by many. In the past, SEO advertising was looked at to be an imperative part of a successful marketing plan for businesses of all sizes. But in today times, the expression is so misinterpreted that the idea has been mostly devalued. Rather than directing more people to a website via organic traffic, more and more organisations are relying on paid advertising because it is a lot easier and less time consuming.

This article will clarify why SEO advertising is still the best marketing channel that can attract precious leads and consumers to your company. Like any marketing approach, SEO advertising isn’t a quick-fix but a timely process that results in greater visibility, web traffic, ROI, and delivers credible insights into consumer behaviour.

1. Increased Visibility and Traffic

An effective SEO strategy is designed to improve the visibility of your website, subsequently increasing the number of website visits and sales. If you’re ranked on the first page of Google search results, think of it as having a business in the centre of George Street, except without the outrageous rent! What’s better is that those people who visit your website are usually well-informed, certified leads that are already searching for your product and services. The time and money it takes to convert these leads are consequently substantially lowered.

2. Measurable Results

A huge advantage for SEO advertising is that you can measure your results and have a better understanding of techniques to enhance your marketing initiatives. In traditional marketing, like TV and radio, you simply cannot accurately evaluate the performance of your marketing campaigns. SEO advertising enables organisations by delivering helpful statistics such as click-through-rates, conversion rates, length of visits and location.

In addition to this, your SEO investment will generate only targeted, qualified leads to your business; individuals that are proactively searching for your products or services. TV and radio advertising can reach more consumers, but how many of those people are genuinely interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can customize your campaigns founded on real-time feedback and results.

3. Cost Efficient

A typical argument against SEO marketing is that SEO advertising is pricy, however this is surely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as PPC, social media marketing, or buying leads, SEO advertising supplies you with impressive ROI. Whilst Pay Per Click has the ability to drive more revenue, your organic SEO remains the pillar of your online presence.

The question should actually be, can you afford to have poor SEO advertising? If individuals are browsing for your brand online but they simply cannot locate you, your rivals are succeeding and the lasting consequences can be seriously detrimental.

4. Search Engines are Becoming More Popular

A recent report uncovered that between 80 and 90% of shoppers will now assess online reviews prior to buying, whether online or face to face. With this number only increasing with additional progress in technology, it won’t take long before everybody is shopping for products and services online.

In addition, it is forecasted that 2017 will be the year that web traffic derived from mobile devices will exceed traditional desktop devices. This paves the way for additional SEO customisation, like local search optimisation, which makes it even simpler for customers to use. If your organisation does not have an effective SEO advertising strategy, your buyers will not have the ability to locate you utilizing their chosen means, and potential sales will certainly go to your competitors instead.

5. Customer Insight

Thanks to Google, all web traffic is noted and monitored. The data and statistics stemmed from this traffic provides organisations with reliable information concerning their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, as well as where they live. This information is exceptionally beneficial considering that it allows organisations to make educated decisions about their marketing techniques and strategies, both online and offline.

Now that you realize why SEO advertising is the best marketing technique, it is time to put your SEO strategy into action. Bear in mind that it can take a bit of time to enjoy the results, so if you’d like to talk to a trustworthy SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts on 1300 595 013 or visit http://www.internetmarketingexperts.net.au