Articles

Social Media Marketing – Say More On Twitter

The time has finally come where Twitter users can express their frustration with the 140 character limit in more detail, since Twitter has formally confirmed that they have broadened the character limit to 280 per Tweet!

The social networking site, which was launched in 2006, grew dramatically to become one of the most trendy social media platforms worldwide, however recent drops in growth persuaded the social media giant to make some alterations. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is immensely distinct to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking service, Twitter proclaimed on November 7 that they want every individual around the world to ‘easily’ express themselves on Twitter. After administering a series of tests over the past few months, Twitter decided that they wanted to broaden the character limit, but only where needed. Countries like South Korea, China, and Japan will remain at the 140 character limit, only because there’s no need for an increase, as sending messages in these languages can be communicated in a short amount of characters. Languages like English conversely, suffer from choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After administering a chain of tests to specific users, Twitter acquired valuable results and believed the 240 character limit would be helpful for the majority of users. Since 9% of English users were hitting the 140 character limit, many would need to spend time modifying their Tweets to ensure they didn’t need to send multiple messages. Additionally, users would now have the ability to easily fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what influence will this have for internet marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter widened the character limit, users have enjoyed a higher level of responses which resulted in more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The increased character limit means that users will have shorter threads of conversations, because they can fit more information into a single message. Users with long threads of conversations reported that it can sometimes be difficult to follow and respond to. In addition, brands are loving the longer Tweets as it enables them to fit more descriptive information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the growth of enterprises using social media as a way to resolve customer service matters, customers can now express a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is markedly improved. Prior to this change, many users would have chosen other social netowrks like Facebook to report customer service issues given that the character limit was too restricting.

More Creativity

Longer Tweets means that companies can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media channels if they wanted to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

While some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users seem to be very satisfied with their latest update. Nothing is permanent in social media, as making changes to stay on top of changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any guidance about how your business can leverage the increased character limit to your advantage on Twitter, simply get in contact with Internet Marketing Experts by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexperts.net.au

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing digital environment, it’s important that companies Google’s best practices to make sure that they continue to be competitive in their respective online markets. With Google being the most commanding and influential company on the net, it’s fundamental for them to keep up with all the threats and opportunities that the internet produces. Consequently, Google releases a myriad of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What is essential though, is that all online providers that use Google-related services (pretty much every online enterprise), are aware of important changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online firms have to be versatile and adjust to new Google updates as soon as possible to make certain that they aren’t adversely affected by these new releases.

The biggest Google update that has recently had a bearing on online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by roughly 50% of all online users, so it’s extremely important that online companies incorporate the appropriate changes as quickly as possible if they wish to reduce any undesirable outcomes.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can essentially steal this information from users that wrongly believe they are giving their personal information to an authorised company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will undoubtedly bear upon millions of websites around the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages considering that users will become hesitant of falling victim to malevolent attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online companies that would like to secure their previously non-secured (HTTP) web pages, they have to encrypt the information being imparted between their visitors and their web server by integrating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear authentic. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet since it will be remarkably difficult for phishing sites to replicate the authenticity that EV SSL provides.

Making all websites use SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become obligatory, so if you need any help in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexperts.net.au

 

Why You Should Have A WordPress Site

So, you’ve got an amazing business idea and you’ve made the decision you’re going to produce and publish your own website. Well, as you quite possibly know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when constructing a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from starters to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will present five compelling arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is highly user-friendly so you don’t have to be an expert HTML coder to produce a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any type of website you want. WordPress is also open source which indicates that the source code is accessible for anyone to modify, edit and create different themes and plugins with a range of features and release these to the online community. Now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are literally thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will automatically change the appearance of your website to suit. WordPress even lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s world, website security is imperative so of course WordPress has high security standards. Almost one-quarter of websites are built on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has created a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted providers.

 

As you can see, WordPress has a series of impressive features that simply make it the best website platform on the market. Although there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on 5 of these: WordPress is extremely user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to construct an effective and powerful website? If you have any inquiries about how you can further optimise your website, talk with the team at Internet Marketing Experts on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au

 

Top Tips For The best Email Sequences

Having worked as a sales representative for numerous tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are marvelous because they significantly reduce the workload for a sales representative, nonetheless these days, everyone can empathise with discovering various sorts of email sequences lurking in their inbox on a daily basis that just pester us because we have to click two buttons to get rid of them!

 

Not enough business owners spend the time and initiative in generating useful email sequences that actually sell their product. Creating useful email sequences is both a science and an art, and if done properly, can lead to wonderful results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to build a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will see so if it’s not compelling enough, they simply won’t open it. Obviously, the subject lines of an email are integral when it comes to conversion rates. Here are a number of stats which emphasises their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Almost 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.

 

The trick to prosperous subject lines is solving your prospects problems in as little words as possible. For example, high-quality subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s essential that you deliver a value proposition in the context of their problem straight away. Forget beginning the email with your name and job title; you need to give your recipients a good reason to continue reading the email. Hence, start your email with some relevant information they can identify with, like company news or their opinion to an event via Twitter or an online post, and then get into the value proposition in the second & third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently collaborated with another company with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s vital that you get to the point promptly and keep the content focused on the goals of your prospect.

 

Tip 3 – Discard the bland ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even a wonderful first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I advise sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also feature your value propositions, and additional information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to assist you with your email sequences.

 

The value of building effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many variables that you need to consider when constructing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in seeking advice from digital marketing specialists that can assist you. Speak to the team at Internet Marketing Experts today on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au.

 

How To Recover From A Social Media Fail

There’s no question that social media is a big component of internet marketing strategies for many companies. With more than one billion users on Facebook alone brings about huge opportunities for business in a variety of different ways. Clearly, advertising is the largest opportunity for companies, but there’s also an excellent opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be a considerable amount of social media blunders when companies respond to customer’s feedback online.

 

The problem here is that anything you upload on the internet, stays on the internet, so it’s essential that an adequate amount of time is spent in delivering accurate and fitting responses to customers via social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media blunders aren’t handled suitably, they can severely tarnish a brand’s image and can even put a company into crisis mode in a couple of minutes. So here’s a quick outline of how your company can rebound from social media fails with little damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media blunders transpire, making a joke of the predicament by using some quick wit is one of the best antidotes. In most cases, shedding some humour so everybody has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to turn a simple blunder into increased exposure and a larger target audience, all from a basic mistake!

 

Respond immediately

 

Whatever the type of social media blunder, the faster you take action, the better your outcome will be. In today’s internet world, controversial news spreads like wildfire, so it’s vital that you acknowledge your error, sincerely apologise then clearly explain the next steps you will be taking to resolve the situation. Just ignoring the mistake can have tragic consequences and the longer it takes you to act, the more momentum your social media fail will be gaining and the tougher it will be to resolve.

 

Be honest

 

It’s vital that you are honest about your social media fail and the steps you’re taking to resolve the problem. There’s no point arguing with your customers if you’re the one who has made the blunder! If you deliberately lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to harm your brand and reputation by further irritating your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only magnify which can likely turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as usual. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll ought to put measures in place to minimise the likelihood of such errors arising again, and this will only improve your social media team with more experience. Social media blunders are like a wake-up call, and in some circumstances, you may find ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be another company’s social media fail to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the many opportunities it presents. Having the ability to communicate with your customers on a personal level is extraordinary, and you will need to be prepared for social media blunders because they will materialise at some point or another. This article illustrates some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk with digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au