The time has finally come where Twitter users can express their frustration with the 140 character limit in more detail, since Twitter has formally confirmed that they have broadened the character limit to 280 per Tweet!
The social networking site, which was launched in 2006, grew dramatically to become one of the most trendy social media platforms worldwide, however recent drops in growth persuaded the social media giant to make some alterations. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is immensely distinct to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.
Despite the 140 character limit that truly defined the social networking service, Twitter proclaimed on November 7 that they want every individual around the world to ‘easily’ express themselves on Twitter. After administering a series of tests over the past few months, Twitter decided that they wanted to broaden the character limit, but only where needed. Countries like South Korea, China, and Japan will remain at the 140 character limit, only because there’s no need for an increase, as sending messages in these languages can be communicated in a short amount of characters. Languages like English conversely, suffer from choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After administering a chain of tests to specific users, Twitter acquired valuable results and believed the 240 character limit would be helpful for the majority of users. Since 9% of English users were hitting the 140 character limit, many would need to spend time modifying their Tweets to ensure they didn’t need to send multiple messages. Additionally, users would now have the ability to easily fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what influence will this have for internet marketers and SEO providers? Here are a few changes that they can expect to see.
Since Twitter widened the character limit, users have enjoyed a higher level of responses which resulted in more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The increased character limit means that users will have shorter threads of conversations, because they can fit more information into a single message. Users with long threads of conversations reported that it can sometimes be difficult to follow and respond to. In addition, brands are loving the longer Tweets as it enables them to fit more descriptive information into a single Tweet which results in higher engagement rates.
Increases customer communication
With the growth of enterprises using social media as a way to resolve customer service matters, customers can now express a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is markedly improved. Prior to this change, many users would have chosen other social netowrks like Facebook to report customer service issues given that the character limit was too restricting.
Longer Tweets means that companies can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media channels if they wanted to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.
While some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users seem to be very satisfied with their latest update. Nothing is permanent in social media, as making changes to stay on top of changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any guidance about how your business can leverage the increased character limit to your advantage on Twitter, simply get in contact with Internet Marketing Experts by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexperts.net.au