Marketing

7 Tips to Strengthen your Social Media Presence for your Business

Social media has become a dynamic power over the previous 10 years, and its energy must be funnelled for enterprises to grow in today’s market. The benefit of a well-planned social media program is unlike almost any of the traditional marketing efforts employed in the past. Like it or not, social media has wonderful abilities, so here are 7 social media marketing guidelines for your company.

 

  1. Create a social media marketing plan

 

Like anything in business, it’s necessary to have a well considered plan before you start. Making a note of the intentions and aspirations you hope to attain will present you a clear direction of where you’re heading. Your plan should be consistent; every post, like, comment, and reply you generate on social media should align with your overall social media marketing tactics.

 

Producing a plan not only gives you direction, but it will additionally allow you to stay away from costly errors. If you presently have a social media marketing plan, then conduct consistent analysis to guarantee you are executing your plan adequately. Identifying where you wish to go will also keep you on track and give you a more clear idea of how you’re presently going.

 

  1. Use visual media whenever feasible

 

As social media has developed over the years, so has the methodologies and approaches utilized to most effectively captivate your target market. There is now a transformation towards ‘visual social media’, where pictures are much more beneficial at communicating a message than words.

 

A research of Facebook ‘Likes’ identified that posts with pictures was given 47% more likes than written posts. Putting together a combination of visual media supported with word reinforcements has the greatest success rates for audience interaction.

 

Hence, when possible, take advantage of visuals to communicate your message– pictures, images, videos, graphics, info-graphics, slideshows and animations.

 

  1. Use all social networks

 

Even though you may have a preference for one social network to others, your target audience is interacting with every single of them. To ensure you captivate with as many prospective users as possible, you need to get your message out across all networks. Several of the significant social media sites are Facebook, Twitter, LinkedIn and Instagram. Bear in mind to additionally make use of the right content for the appropriate social media platform. Photos work much better on Instagram and interesting posts work far better on LinkedIN and Facebook.

 

  1. Be active

 

Due to the sheer size of social networks, posts end up being worn out really rapidly. Well-loved posts are distributed all over the planet practically immediately, so the older a post becomes, the less successful it will be. A good recommendation is to have a wide range of variants of the same post so you can preserve its effectiveness for much longer. The fresher your posts, the more impressions you will make, and the greater your success rates will be.

 

  1. Format content to optimise each platform

 

Even if your content serves adequately on one platform does not guarantee it will serve every bit as well on all of them. Certain networks are designed for certain content, for instance, pictures for Instagram and memes for Facebook. Even if you may want to generate the same message, your posts should be customized for each and every platform to make sure that you are connecting with all of your target markets personalized inclinations.

 

  1. Use Management tools

 

Tools like HootSuite, Buffer, and Tweetdeck, allows you to handle several key platforms such as GooglePlus, Facebook, and Twitter, simultaneously. They additionally allow you to add RSS feeds and link tracking. Just about any social media marketer will discover that it’s hard to regularly be obtainable to submit stimulating and well-timed posts, so these tools enable you to schedule posts in the future, minimizing time commitments and enabling you to prioritise your work.

 

  1. Monitor your social media accounts

 

While feedback is vital for any company to flourish and prosper, having your feedback readily available for millions of people to look at can be dangerous. Customers can state whatever they like regarding your business or label, and irrespective of whether this may be beneficial or damaging, it’s relevant that you’re mindful of what they’re claiming. The way your organisation gives attention and engages with your target audience is what determines how your web presence is recognized by them. Keeping track of your social media presence is a powerful tool to get useful information into your consumers, competitors and influences.

 

Your social media management shouldn’t have to occupy too much time and effort whilst operating a business. It can be a straightforward procedure, but when there are more vital things on your plate, it’s time to call in the experts. If you’re seeking a social media agency to aid you with your social media needs, get in touch with Internet Marketing Experts on 1300 595 013 or visit http://www.internetmarketingexperts.net.au

Digital Marketing Australia, Internet Marketing, Online Marketing Australia, SEO Services Australia, SEO Company Australia

The Battle of the Brands

Your Website SEO Strategy in Australia is still considerably about keywords, but there really is one concern that some organizations face when they attempt to optimise for specific Keywords.

A Pay Per Click or AdWords campaign will let you learn about which keywords work well in your niche and boost your Website SEO Strategy. I always remember I think I devoted about a year stressing about one particular keyword that, despite what I did, I could not get on the 1st page of Google. The cause was simple; it was a word that falls into the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will not ever rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Australia, it would be excellent if for anyone that searches for ‘Yamaha’ in Australia your site will show up but it most likely won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I found out that I could reign over all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Bear in mind – Your Website SEO Strategy refers to making money, not where you turn up in a Google search.

Blog image - battle of the brands

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au

Digital Marketing Australia, Internet Marketing, Online Marketing Australia, SEO Services Australia, SEO Company Australia

Digital Advertising in Australia– do you know the Six Pillars of Facebook Success?

Digital Advertising is all about identifying the rules, and the manners in which you can really be successful and reach the sought after number one position in Google. And it is no different with regards to Facebook– there are certainly some essential areas that you have to hone in on to make certain you are being successful. Facebook for your company means very little if you cannot use it to build your business and your brand. You have to convert ‘likes’ into email subscribers and those subscribers into paying customers. It all mixes to add extra paths of revenue, grow your brand, and even boost your Digital Advertising project in Australia.

facebook success

You ought to start imagining Facebook in the proper way, how do you do this? Well you will need to make sure you know a bit about what you are doing since Facebook for your business is fundamentally unique to the one you have for your individual use. By possessing a greater understanding and recognition for how dynamic a website and program Facebook can be, you will have the ability to use it to its fullest potential to promote your Business and brand.

So I always consider a good foundation as being based on these 6 ‘Pillars of success’.

  • Be Human
  • Develop your Brand
  • Important Conversations
  • Excellent Content
  • Calls to Action
  • Monitor progress

This indicates that you need to focus on making sure that you show customers that you are in fact a person, not some evil institution. That you can use dialogue to grow your brand, that quality content is key to actual interaction from your fans, that a call to action is highly important to the posts you make, and that you need to keep tracking what happens and focus on what is actually working for you.

If you are a small business, if you don’t have a Facebook page for your website, and even if you are looking to get the most out of it– then this is the place to begin, and these are the areas to focus on.

If you are just starting with Facebook, then I also would encourage you to start thinking about the following questions.

  • Why do you want a Facebook page for your business?
  • What do you want from your time and effort on Facebook?
  • What kinds of marketing have you chosen before?

Keep these questions in mind throughout your journey through Facebook marketing to make sure that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual approach to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do contact an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most up to date SEO needs and you should keep looking. On that particular note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, don’t hesitate to give us a call at Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au

Digital Marketing Australia, Internet Marketing, Online Marketing Australia, SEO Services Australia, SEO Company Australia

SEO Advertising Australia — What will 2016 hold for local business?

SEO Advertising in Australia is a challenging thing, and as we get into 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, impossible. You can never ever know what is around the corner, but if you figure out the important parts of the past and look for trends you can get a better understanding. This is particularly true for SEO. I want to try and explain to you some of the major trends that have been emerging in 2015 throughout the Australian SEO sector and the globe. From this hopefully together we can try and find out where to focus our efforts, this will be particularly beneficial if you are a local Australian business.

Think Local

This is the largest emerging trend and it is going to keep improving in importance. This means that if you are an Australian company and you are looking for local clients, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing trend that local Australian searches were in fact ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.

Digital Marketing Australia, Internet Marketing, Online Marketing Australia, SEO Services Australia, SEO Company Australia

Local-boosting tech patterns

There are a few technology areas which are rapidly growing in other countries and are starting to emerge and it won’t be very long before they gain interest in Australia.

Mobile wallets

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Society is getting more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Australian business. 1– you have to be keeping an eye on growing trends, and make certain you have the capability to actually let people pay– as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore straight into their wallets.

Beacons

Beacons are a thing that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It’s a brilliant promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

Beacons are a thing that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It’s a brilliant promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

My last pieces of parting suggestions– and these are things that you can do now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Australian level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks helpful for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Australia businesses, and so I hope that you are as excited as I am. With that in mind, if you are looking for more SEO advice, or are looking to improve your SEO efforts, then contact Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au

SEO Company Australia, Online Marketing Australia, SEO Services Australia, Internet Marketing, Digital Marketing Australia

SEO Internet Marketing Australia in 2016 – A Sweet Opportunity

Lolipoop

SEO Internet Marketing Australia  can provide a world of possibilities In the world of SEO, especially when it comes to creating content for your Australian business. But don’t go for all options – choose the correct ones that work for your business. To take the classic ‘kid in a candy store’ cliché, you may be ecstatic to see all of these wonderful ideas ahead of you, from Images, to Videos, to Blogs– but if you gorge yourself on everything while only take half a bite out of the prospective wonders, then not only are you going to end up ill and appearing a fool, but you won’t have actually done any one task properly.

So let’s chat about the Australian ‘Content Candy store‘.

Well, content (as most of us may know) is a broad and expansive term provided to the aspects of your website that your clients and audience can view and interact with. This can be visual, literary, or even stretch beyond the website into day-to-day events or activities.

Content

Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s crucial to choose a broad range of content that can assist you in connecting with your audience in Australia while still creating a balance and flow that you want your brand to represent. One way to do this is by experimenting with different ways to find your brand’s voice. For example, if you haven’t contemplated spicing up your content with animation, perhaps approach someone and get an idea of what they could do for you. Research the possibilities and don’t be afraid to keep trying a wide range of ideas until you find the strategy that is not only right for that individual situation, but right for your Australian company.

Because as you are probably aware, content creation doesn’t have to stop at your website. The development of off-site content is an exciting and useful way to expand your brand and add to your link profile and audience. This opens you up to a new area of success. If you are creating great content then you ought to try and share it about, publish both on-site and off-site to maximise exposure.

Make sure you keep the very best content for your own website, the content that is keyword-rich and also helps to engage with the target market, but there is no harm in having some pieces on the surface bringing in more communication with your website. This off-site content is just one of the best ways to build the visibility for your brand and establish a name for you that is interchangeable with top quality content.

But be warned, often many people go too far with this, as was seen in pattern of guest blogging a few years ago. Don’t opt for all options, choose the right ones that help your business– Don’t grab every little thing in the Candy Store.

You need to start considering what will be really useful to you and your company and then act from there, if content is going to be stretched thin or not truly help, then don’t waste your time and money on it, simple. If you have any fantastic ideas, or want to chat, simply call Internet Marketing Experts on 1300 595 013 or visit, www.internetmarketingexperts.net.au.