An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing digital environment, it’s important that companies Google’s best practices to make sure that they continue to be competitive in their respective online markets. With Google being the most commanding and influential company on the net, it’s fundamental for them to keep up with all the threats and opportunities that the internet produces. Consequently, Google releases a myriad of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.
What is essential though, is that all online providers that use Google-related services (pretty much every online enterprise), are aware of important changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online firms have to be versatile and adjust to new Google updates as soon as possible to make certain that they aren’t adversely affected by these new releases.
The biggest Google update that has recently had a bearing on online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by roughly 50% of all online users, so it’s extremely important that online companies incorporate the appropriate changes as quickly as possible if they wish to reduce any undesirable outcomes.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can essentially steal this information from users that wrongly believe they are giving their personal information to an authorised company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will undoubtedly bear upon millions of websites around the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages considering that users will become hesitant of falling victim to malevolent attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online companies that would like to secure their previously non-secured (HTTP) web pages, they have to encrypt the information being imparted between their visitors and their web server by integrating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.
What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear authentic. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet since it will be remarkably difficult for phishing sites to replicate the authenticity that EV SSL provides.
Making all websites use SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become obligatory, so if you need any help in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexperts.net.au