Author: Charles (Page 13)

Digital Marketing Australia, Internet Marketing, Online Marketing Australia, SEO Services Australia, SEO Company Australia

Know your customers and you know your business in Australia

Customer Profiles are a way to envision and understand your ideal customer in Australia. It is a bit like putting together a short story about someone who would be likely to purchase from you, and why. If you don’t know who your potential customers are, then a great way to start is by figuring out who has already bought off you.  Once you know who your customers are then you will know how to sell your products or services to them.  Through this Internet Marketing Experts approach, it helps to humanise your customers and show that there are a variety of factors that may very well make up the decision making process. It also helps to determine the right SEO, internet marketing and digital marketing strategies to implement.

Digital Marketing Australia,Internet Marketing,Online Marketing Australia,SEO Company Australia,SEO Services Australia

As such you need to consider everything you can, such as:

  • Basic information:
    • Age
    • Gender
    • Income
    • Marital status
    • Geography
  • Complex demographic factors:
    • Type of career
    • Available income
    • Living situation
  • Buying styles
    • Impulse buyer
    • Sales oriented
    • Research oriented
  • Solution being sought:
    • Is there an underlying emotional, or mental factor that they might wish your product to solve?

  • What they value:
    • Brands they might value
    • Benefits that are key considerations in the buying process
    • How they might view the competition
    • What aspects of your product would they value
  • Language:
    • What language or ways do they communicate these issues
  • Trust:
    • What types of endorsements would they trust
    • Customer reviews
    • In depth discussion
    • Word of mouth
    • Celebrity endorsement
  • Advertisement visibility
    • Where are they most likely to come across your product?
    • Shows
    • Publications
    • Social media platforms
    • Where would they spend most of their time

From all of this information, you begin to form a more complete picture of a possible consumer of your products or services and how to use internet marketing and SEO to target them. Learn more by contacting the team at Internet Marketing Experts.

Digital Marketing Australia, Internet Marketing, Online Marketing Australia, SEO Services Australia, SEO Company Australia

Internet Marketing Experts – Google is constantly changing are you?

Digital Marketing Australia,Internet Marketing,Online Marketing Australia,SEO Company Australia,SEO Services AustraliaNo matter where you live in Australia if you have a website you will be trying to get your head around what you need to do to get more traffic to your website then consider this.  Internet marketing is difficult enough for the SEO experts without the constant updates by Google, Bing or Yahoo in fact they are moving the goal posts almost daily.  At Internet Marketing Experts we understand this and are constantly making the small adjustments for our clients to succeed online.  Our work is made easier by the fact that we know what our clients endgame is.

While in past SEO or Search Engine Optimisation referred to a series of strategic approaches that you would take to make your site number one in the search engines such as Google, Yahoo and Bing.

As a website owner you need to make sure your SEO company is keeping up with these changes or otherwise you will find your website will slip further down the page.  In fact the role of a good SEO company in Australia or anywhere in the world for that matter is to clearly understand, the way that people search has become more complex and localised.

If you were to have looked at an SEO plan in the past, it would have been a fairly simple process.  You would have been offered advice and strategies on how to build links, structure a website, select the ideal domain name and centre your content on the core principle you wish to promote.

In 2015 however, a professional SEO company needs to be all this and more. To be a beacon in the complex sea that is the digital ocean, you need have logical and clear-cut tactics working for you.  To compete successfully you need an SEO campaign that aims to balance the elements of links, content, social media and keywords. This includes, but is not limited to, unique content that draws interest, quality and trusted links, an active social media presence and above all a clear understanding of your target audience and what they wish to see to not only find your site, but to engage with it.

If you feel like your SEO agency is slipping behind or is out of date then consider changing it could be costing you in the long term.  If you would like a no obligation free consultation then give Internet Marketing Experts a call today on 1300 595 013 or visit our website: