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How To Recover From A Social Media Fail

Digital Marketing Australia,Internet Marketing,Online Marketing Australia,SEO Company Australia,SEO Services Australia

There’s no question that social media is a big component of internet marketing strategies for many companies. With more than one billion users on Facebook alone brings about huge opportunities for business in a variety of different ways. Clearly, advertising is the largest opportunity for companies, but there’s also an excellent opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be a considerable amount of social media blunders when companies respond to customer’s feedback online.

The problem here is that anything you upload on the internet, stays on the internet, so it’s essential that an adequate amount of time is spent in delivering accurate and fitting responses to customers via social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media blunders aren’t handled suitably, they can severely tarnish a brand’s image and can even put a company into crisis mode in a couple of minutes. So here’s a quick outline of how your company can rebound from social media fails with little damage to your brand and credibility.

Have a sense of humour

When harmless social media blunders transpire, making a joke of the predicament by using some quick wit is one of the best antidotes. In most cases, shedding some humour so everybody has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to turn a simple blunder into increased exposure and a larger target audience, all from a basic mistake!

Respond immediately

Whatever the type of social media blunder, the faster you take action, the better your outcome will be. In today’s internet world, controversial news spreads like wildfire, so it’s vital that you acknowledge your error, sincerely apologise then clearly explain the next steps you will be taking to resolve the situation. Just ignoring the mistake can have tragic consequences and the longer it takes you to act, the more momentum your social media fail will be gaining and the tougher it will be to resolve.

Be honest

It’s vital that you are honest about your social media fail and the steps you’re taking to resolve the problem. There’s no point arguing with your customers if you’re the one who has made the blunder! If you deliberately lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to harm your brand and reputation by further irritating your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only magnify which can likely turn your blunder into a disaster.

Keep moving forward

Social media mistakes, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as usual. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll ought to put measures in place to minimise the likelihood of such errors arising again, and this will only improve your social media team with more experience. Social media blunders are like a wake-up call, and in some circumstances, you may find ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be another company’s social media fail to hear about tomorrow!

Social media is a powerful force in today’s society and companies are capitalising on the many opportunities it presents. Having the ability to communicate with your customers on a personal level is extraordinary, and you will need to be prepared for social media blunders because they will materialise at some point or another. This article illustrates some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk with digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au

 

An SEO Quick Fix Guide You Can Do TODAY

Digital Marketing Australia,Internet Marketing,Online Marketing Australia,SEO Company Australia,SEO Services Australia

SEO is considered by many to be a mystical creature with marvelous powers. Understanding clearly how SEO works and all the varying ways to increase your website’s SEO score can be considerably difficult and time-consuming. However, it is a vital item of any online marketing plan and will virtually make or break a company in some markets. Many industry experts consider SEO to be among the most successful forms of advertising, so regularly improving your SEO should be a priority if you wish to increase your website visits and earnings.

It’s difficult to keep up to date with SEO best practices and standards because they change frequently, so it’s encouraged that you seek expert advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.

Content is King

When it involves SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content routinely is also important so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is routinely being added and search engines love identifying new content and will increase your rankings if this happens frequently.

Make sure You Have a Flat Website Architecture

Your website architecture is essentially the organisation of all the various webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the relevant information they’re trying to find. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by including extra navigation menus or additional internal links.

Make sure You Have Accurate Meta Titles and Meta Descriptions

Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

Meta titles gives the user a short insight into the content of each web page to make sure it is relevant. Each meta title should include a primary and secondary keyword that is suitable for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks sloppy and unprofessional. Having high-quality and relevant meta titles are crucial in optimising your web pages for SEO.

Meta descriptions are essentially concise outlines of the content of the web page. Whilst meta descriptions don’t directly alter ranking algorithms, they are still very important as search engines will often use the summary in search results snippets when they believe a web page’s meta description successfully reflects the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately result in increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.

Ensure You Have a Clean URL Structure

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can likely relate to this if you’ve ever clicked an excessively long hyperlink. If so, then you’ll probably agree that they look messy and unprofessional. If you’ve constructed your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t have to be concerned with it!

Moreover, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing professionals will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then contact the team at Internet Marketing Experts on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au

 

Why SEO Advertising Is Best For Your Business

Digital Marketing Australia,Internet Marketing,Online Marketing Australia,SEO Company Australia,SEO Services Australia

Search Engine Optimisation (SEO) has developed quickly over past decade, even to the point where the term SEO is now confusing and commonly misunderstood by many. In the past, SEO advertising was looked at to be an imperative part of a successful marketing plan for businesses of all sizes. But in today times, the expression is so misinterpreted that the idea has been mostly devalued. Rather than directing more people to a website via organic traffic, more and more organisations are relying on paid advertising because it is a lot easier and less time consuming.

This article will clarify why SEO advertising is still the best marketing channel that can attract precious leads and consumers to your company. Like any marketing approach, SEO advertising isn’t a quick-fix but a timely process that results in greater visibility, web traffic, ROI, and delivers credible insights into consumer behaviour.

1. Increased Visibility and Traffic

An effective SEO strategy is designed to improve the visibility of your website, subsequently increasing the number of website visits and sales. If you’re ranked on the first page of Google search results, think of it as having a business in the centre of George Street, except without the outrageous rent! What’s better is that those people who visit your website are usually well-informed, certified leads that are already searching for your product and services. The time and money it takes to convert these leads are consequently substantially lowered.

2. Measurable Results

A huge advantage for SEO advertising is that you can measure your results and have a better understanding of techniques to enhance your marketing initiatives. In traditional marketing, like TV and radio, you simply cannot accurately evaluate the performance of your marketing campaigns. SEO advertising enables organisations by delivering helpful statistics such as click-through-rates, conversion rates, length of visits and location.

In addition to this, your SEO investment will generate only targeted, qualified leads to your business; individuals that are proactively searching for your products or services. TV and radio advertising can reach more consumers, but how many of those people are genuinely interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can customize your campaigns founded on real-time feedback and results.

3. Cost Efficient

A typical argument against SEO marketing is that SEO advertising is pricy, however this is surely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as PPC, social media marketing, or buying leads, SEO advertising supplies you with impressive ROI. Whilst Pay Per Click has the ability to drive more revenue, your organic SEO remains the pillar of your online presence.

The question should actually be, can you afford to have poor SEO advertising? If individuals are browsing for your brand online but they simply cannot locate you, your rivals are succeeding and the lasting consequences can be seriously detrimental.

4. Search Engines are Becoming More Popular

A recent report uncovered that between 80 and 90% of shoppers will now assess online reviews prior to buying, whether online or face to face. With this number only increasing with additional progress in technology, it won’t take long before everybody is shopping for products and services online.

In addition, it is forecasted that 2017 will be the year that web traffic derived from mobile devices will exceed traditional desktop devices. This paves the way for additional SEO customisation, like local search optimisation, which makes it even simpler for customers to use. If your organisation does not have an effective SEO advertising strategy, your buyers will not have the ability to locate you utilizing their chosen means, and potential sales will certainly go to your competitors instead.

5. Customer Insight

Thanks to Google, all web traffic is noted and monitored. The data and statistics stemmed from this traffic provides organisations with reliable information concerning their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, as well as where they live. This information is exceptionally beneficial considering that it allows organisations to make educated decisions about their marketing techniques and strategies, both online and offline.

Now that you realize why SEO advertising is the best marketing technique, it is time to put your SEO strategy into action. Bear in mind that it can take a bit of time to enjoy the results, so if you’d like to talk to a trustworthy SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts on 1300 595 013 or visit http://www.internetmarketingexperts.net.au

The Ultimate Manual to Keyword Research and Planning

Digital Marketing Australia,Internet Marketing,Online Marketing Australia,SEO Company Australia,SEO Services Australia

Market research is one of the most significant sources that a marketer can make use of to discover relevant information that will aid in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– applying data to encourage your target audience to explore your website.

Keywords basically sum up the essence of your website in a few words. Because there are many different ways to say the same thing, marketers employ keyword research to help them to make judgments based on buyer and competitive data, instead of just guessing. This article will demonstrate to you how to undertake keyword research in a remarkably straightforward and accessible way.

How to perform keyword research?

There are six fundamental steps to comply with when executing keyword research. The ultimate aim is to obtain a list of exceptionally targeted keyword phrases that illustrate your website content effectively. Let’s look at this procedure in more detail.

Brainstorming

Begin developing a list of words and phrases that you think your target market would use to describe your products or services. Think about how your customers would locate you on the internet. What kind of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for example, ‘Brisbane’ or ‘Australia’? Would your customers use modifiers such as ‘free’?

As you can understand there are plenty of variables to contemplate, however, the most essential part is to think like an everyday customer and how they would go about finding your products or services.

Using a research tool

Utilising a keyword research tool to mine your keyword data will assist you to figure out which phrases have the ideal combination of demand, relevance and attainability. All of this can be undertaken with Google AdWords Keyword Planner, however, paid tools such as WordTracker offer more enhanced insights into competitive analysis, together with additional data from Bing and Yahoo! search engines.

In the Google Keyword Planner, for instance, utilise the first option on the home page, ‘search for keyword and ad group ideas’. This selection will provide you with specific match search results and keyword suggestions, presenting you information on the popularity of your keyword phrases as you have entered them.

Refining your keywords list

Since Google Keyword Planner is developed to help Google Ads, your final results will be divided into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to look at a full list of keyword recommendations categorized by monthly average searches.

Mostly all research tools will give you recommended keyword phrases quite similar to your originals, however, they supply you with valuable insights into the exact language your target audience utilizes to look for your products or services. These insights can assist you in creating and refining your keywords list, alongside helping you with your product and content roadmaps.

Verifying keyword relevance

At this moment, you’re going to obtain a big list of keywords so it is vital that you sort through this list using relevance as the essential criteria. This means keywords that specifically characterize your products or services or the content of your landing page. If a phrase doesn’t describe your content succinctly and accurately, just remove them. Never try to fool Google, or your consumers, by employing loosely relevant keywords.

Verifying keyword demands

Whether you’re an SEO advertising specialist or a small business owner doing it yourself, you will be in a position to calculate the demand of a keyword phrase by examining the average monthly searches in Google Keyword Planner. A large search volume signifies that not only is a particular phrase very prominent, but that presently, this is the exact language that consumers are using to discover your products or services. Using keyword phrases in high demand will optimise your web page due to the fact that Google will find your content remarkably accurate.

It is usually best to utilize a blend of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure you reach all of your target market’s preferences.

Competitive Analysis

Now that you appreciate your keyword relevance and demand, it’s essential to examine what your competitors are doing. Perform a search for a keyword in your refined list. If you see results for comparable products and services, or highly competitive brands, then this is great! Examine the sort of language the top results are utilizing, and attempt to discover weak aspects in their web pages so you can strengthen yours. it is critical to acquire a complete idea of where you stand with your competitors. You do not need to be the top search result to succeed, you just need to be competitive.

Your keyword research does not have to take up an excessive amount of time and effort. But when there are more crucial things on your plate, it’s time to call in the experts. If you’re searching for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts on 1300 595 013 or visit http://www.internetmarketingexperts.net.au

 

How To Write Great Content – Fast

Digital Marketing Australia,Internet Marketing,Online Marketing Australia,SEO Company Australia,SEO Services Australia

Blogging is among the most useful SEO and online marketing strategies that a firm can make use of. The value of creating quality and eloquent blogs on a regular basis are largely underrated. Look at some of the following statistics:

Blogging generates 55% more website visitors

Blogging produces 97% more inbound links and 126% more leads

Blogging attracts 434% more indexed pages in search engines

With all the SEO and online marketing rewards, there’s no secret why there are so many online blogs nowadays. Developing thoughtful content on a regular basis has come to be more valued than ever before. So how do bloggers put together quality content fast? This article attempts to show you how.

Utilize Templates

There’s nothing worse than looking at a blank page and not having an idea where to begin. One practical solution to this plaguing problem is to use templates. There’s a reason why professional online marketing and digital agencies utilize templates– because they do the job!

There’s only a small number of various blog types– How to, essay, review, interview, etc. Having a basic template for different blog types is a handy means to evade hours of procrastination. Templates give you the structure for composing an article, allowing you to begin anywhere you like. You don’t need to devote hours creating complicated templates for every blog type. Just spend an hour tomorrow developing templates for each blog type and see how it works for you.

When new ideas strike, write them down!

Undoubtedly, the most complicated component of writing is developing a good idea. Sitting down and attempting to produce new ideas can be a painful process. It’s never simple to come up with ideas under pressure, yet when you’re in the shower or laying in bed trying to sleep, they never appear to cease! It’s typical for ideas to appear at random times, so when they do, write them down. You do not need to keep a pen and paper in your bag constantly. There are a variety of apps that are convenient and simple to work with.

Apple Notes – for those with an iPhone, this is a built-in application that also syncs with your iMac.

Evernote – a very good app that you can use on your phone or computer, which also synchronizes with both devices.

Springpad – If you would prefer to use different multimedia such as audio, video or picture notes, this application will be superb for you.

Write in your own voice

Among the biggest tricks of experienced writers is to write in one’s own voice. Plenty of writers make this basic mistake for a lot of reasons– they may not be confident enough or they may feel a different voice may sound more impressive. The fact of the matter is that everyone has their own distinct style and tone.

When you aim to write in somebody else’s voice, it just doesn’t sound natural and takes a significant amount of time to make it sound authentic. A few writers may also try to twist or redefine their own style, eager to sound more like their favourite writers. But this is simply swimming against the current. Search for your own voice, use an attractive tone and you’ll write better content faster.

Eliminate distractions

Writing takes a good deal of mind power, so it is easy to succumb to temptations like Facebook, Twitter or TV every once in a while. Discover a peaceful place without any distractions and you will be surprised at how much better and faster you will write. Distractions not only consume time, but they make it harder for you to start writing again, creating an ineffective cycle that’s tough to break.

If you simply cannot avoid background noise like myself (wife and three kids at home), have a go at listening to some music to help drown out the noise. Or possibly take your work someplace else, like a library or café, to make it easier to focus.

Write the Introduction Last

My personal favourite idea is to write the intro last! The intro is frequently the most significant and time-consuming component of the writing process. It launches the ideas, arguments and direction of the rest of the piece, so it is normally practical to write it last. You may find additional ideas when writing the majority of your article, so you can save a great deal of time editing by simply leaving the introduction to the end.

If you follow these steps, I’m confident you’ll discover that your writing quality and speed will improve considerably. Despite this, time pressures typically make it too problematic for you to manage a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You’ll find that the costs of doing so will be worth the SEO improvements. For a trusted and reliable digital agency who can assist you with your writing necessities, contact Internet Marketing Experts on 1300 595 013 or visit http://www.internetmarketingexperts.net.au