This Is Why Your Content Marketing Isn’t Working (And Ways To Fix It!)

In today’s demanding landscape of internet marketing, there’s no doubt that content is king. Content is everywhere you look and folks love consuming it! It should come as no surprise that content is at the heart of almost all marketing tactics, with approximately 94% of small businesses focussing their efforts on content marketing. Having said that, with nearly every companies now focussing their marketing campaigns on content, it’s becoming extremely difficult to stand out from the crowd and make your content marketing interesting and powerful.


Have you attempted content marketing only to discover that you’re not getting the intended outcomes? Well, you’re most probably one of many companies that are in the same boat. Don’t give up though, there’s no question that content marketing is among the most helpful ways of growing your customer base. So, here are four reasons why your content marketing might not be performing and most importantly, tips on how to fix them!


  1. You don’t have a strategy


Like any investment, if you don’t have a strategy and set KPIs to quantify results, how can you possibly improve? Submitting blogs and sending tweets are fantastic, but if you don’t have any aims then you’re simply aiming in the dark. For you to craft stimulating content that users will engage with, you must have a clearly-defined strategy that should be aligned with your business goals.


Whether you want to raise brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the kind of content that will work best for you.


  1. Your content is not distinct


With the enormous amount of online companies in today’s times, it’s essential that your content is distinct from others. Too many businesses will construct content without exploring the landscape and consequently construct content that simply gets lost in the crowd. Your content should be captivating, engaging, and most importantly, deliver value to readers by presenting solutions to typical pain-points in your niche. Along with this, different types of content suit different communication approaches, so think about the best ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or interesting text.


  1. You don’t promote your content


One of the biggest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve constructed the most ground-breaking article the planet has ever witnessed, who will view it if they have no idea it exists? In order to flourish with your content marketing, it’s vital that you promote your content through all available means, including:


Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your market.

Submitting it as a guest post to bloggers in your niche.

Featuring links to your content when commenting on other blogs and forums.


  1. Your content is not search engine friendly.


Content makes up a generous portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to try to enhance results. Keyword stuffing is a frequent mistake that companies will make in their content creation, in addition to duplicate content, using the wrong keywords, and not optimising meta tags.


Conduct some probing to uncover the most desirable keywords that your target market would use to find your content. Likewise, use meta tags to your strengths to draw more visitors to your blog. Search engines always intend to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the possibility of achieving more high-quality, reliable links from relevant businesses.


At the end of the day, there could be thousands of reasons why your content marketing isn’t giving you the desired results, however the above points should address most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Conduct as much research as you can about your target audience, your competition, and your keywords, and generate interesting content that your audience will naturally engage with.


If you’re thinking about giving up on content marketing due to substandard results, connect with Internet Marketing Experts who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information:


SEO Tactics To Forget in 2018


In today’s demanding market of digitalisation and globalisation, it’s crucial for companies to use online strategies and techniques that strengthen their visibility to customers that are actively looking for their products or services. Search Engines are invariably the most influential programs that will have a bearing on your online visibility, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to boost their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).


SEO can be an excellent investment that will grow your visibility and conversion rates, or if used inaccurately, can contaminate your rankings and visibility, thus having the opposite effect. The challenge with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and popular SEO tactics from five years ago may result in your website being penalised today.


Instead of reviewing the top SEO techniques that website owners should be investing in, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten in 2018.


  1. Keyword Stuffing


Keyword stuffing is a common mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can promptly discover how many times a keyword has been used and will penalise websites for unnecessary keyword stuffing. Rather than keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.


  1. Aggressive Link Building


Link building has been around since the onset of SEO, and its effectiveness as an SEO technique has developed rather quickly since then. While link building continues to be among the top 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links strongly as a ranking indicator considering that links are a public recommendation which correlates with useful information on a website.


Aggressive link building transpires where links are acquired in a synthetic way. Examples of this is where links are deposited in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.


  1. Excessive Internal Links


One obsolete SEO technique that many people still believe to be effective is excessive internal links. There is a frequent misconception where websites that contain a large quantity of links to other pages within the website will improve their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.


  1. Not Identifying Technical Issues


The backend of a website plays a substantial role in SEO, so it’s important not only to identify any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update relating to SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most frequent technical issues that impact most websites today are:


Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages


  1. Not Optimising Images


One of the most neglected SEO tactic that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a superb way to bolster your SEO, and this can be done mainly with the image filename and alt attribute. As an example, as opposed to supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.


There’s no question that a reliable SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s vital to keep up with these changes to prosper in today’s online marketplace. If you need any guidance with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak with Internet Marketing Experts on 1300 595 013, or visit our website for further information:


An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networks and want to learn the basics of one of the most awesome platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users connect with each other through short messages of up 280 characters. Already there’s around 6,000 tweets being sent through the net each second, differing from standard text messages to images, gifs, memes, videos, and a whole lot more. Twitter is among the most beloved social networking channels and is widely different to other social media giants like Instagram and Facebook.

Twitter is a platform where users exchange an assortment of information; from news, politics, jokes, or just universal thoughts about ambiguous topics! Rather than having a circle of friends like Facebook, Twitter is founded on followers (not necessarily friends) so not only can you connect with friends, but also your favourite politicians, sport stars, and journalists as well. Everything you post on Twitter is available publicly for everybody to see, but don’t panic, you can simply switch your preferences to private if you prefer to.


The initial step in learning Twitter is to understand the basic terms and jargon used. The following lists the most common vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from members that you follow

Handle – Your username

Mention (@) – A way of referencing other people in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being a practical way to interact with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either select to accept DM’s from all users or just people that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can search for tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or visit and hit the signup tab. The full name you enter will be your display name, but this can be modified as frequently as you desire. Choose a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for validation purposes, chosen an avatar, and typed a quick bio about yourself so others can see your hobbies and interests, you’re all set to go!

Joining the Twittersphere

As mentioned earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other characters of which you’re an admirer. Once you’ve signed up, Twitter will offer a basic type of setup wizard to help you start, for example suggesting some people that you may be interested in following. You can grant Twitter permission to explore your contacts list to discover any of your friends that are using Twitter. Following friends and other users is really simple, and once you’ve begun following certain users, Twitter will continue to provide recommendations for other users to follow based upon the kinds of users you’re currently following. All the tweets of your followers will appear in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it complies with Twitters rules and guidelines ( This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a full range of different media that can be uploaded via your device. Remember though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is awesome!

Once you’ve gotten the hang of the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the latest trends, be the first to look at viral posts, and connect with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got started using Twitter, the rest will fall into place automatically, so why join the Twitterverse today? If you need any guidance with getting started on Twitter, simply speak with Internet Marketing Experts on 1300 595 013, or visit our website for additional information:


What Are The Leading Organic SEO Ranking Aspects For A Website?

If you’ve just put together your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most powerful marketing tools simply because it allows you to get your message in front of prospective consumers that are directly browsing for your services.

Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s tremendously elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are designed equally, so you can address the most important variables that will have the biggest effect on your SERP listings.

It is crucial to appreciate that the weight of each variable is adjusted gradually, so Google will place more focus on particular variables based upon user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking factors have been in the same spot for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is placed on content simply because Google intends to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update enables Google to understand a website’s content structure and how this content adds value to prospective consumers, so developing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. Likewise, the more content you have, the better it will rank in search results. SerpIQ ( has studied the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings considering that the more links there are to your website from credible sources, the more trusted your website is perceived. The other side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts ( from Google explains that backlinks will lose value eventually as Google seeks out new ways to assess websites, but for the time being, link building is still the best indicator of relevancy and reliability.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a major shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical elements that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always changing, meaning that SEO techniques are frequently changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any advice in the best ways to properly execute any of the above SEO methods, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts by calling 1300 595 013, or alternatively visit their website for more information:


Top SEO Trends In 2018

Online visibility is a significant ingredient to any company’s strategy, however the digital landscape is in a constant state of change so it’s imperative to stay on top of these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates annually, with most of them simply adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to boost their website traffic, customer engagement, and essentially their sales.

User behaviour is changing rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. Actually, using out-of-date SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look into the top SEO trends to bear in mind for your website in 2018.

Voice Search

A number of users are now electing to utilise voice searches rather than conventional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same speed, almost 50% of all online searches will be conducted via speech by the year 2020!

What this implies for websites is that they should start adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a crucial tool for SEO, and this will continue to be a focal aspect in determining SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an exceptional strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very valuable in the future.

Mobile Optimisation

Since 2015, online searches via mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has announced that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has created an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though conventional SEO techniques such as link building will still be beneficial in 2018, there are other manifesting trends that Google is focussing on in the future which may extensively transform the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted consumers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, speak with Internet Marketing Experts on 1300 595 013, or visit their website for additional information: