Online visibility is a significant ingredient to any company’s strategy, however the digital landscape is in a constant state of change so it’s imperative to stay on top of these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates annually, with most of them simply adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to boost their website traffic, customer engagement, and essentially their sales.
User behaviour is changing rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. Actually, using out-of-date SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look into the top SEO trends to bear in mind for your website in 2018.
A number of users are now electing to utilise voice searches rather than conventional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same speed, almost 50% of all online searches will be conducted via speech by the year 2020!
What this implies for websites is that they should start adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a crucial tool for SEO, and this will continue to be a focal aspect in determining SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an exceptional strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very valuable in the future.
Since 2015, online searches via mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has announced that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!
Accelerated Mobile Pages
Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has created an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though conventional SEO techniques such as link building will still be beneficial in 2018, there are other manifesting trends that Google is focussing on in the future which may extensively transform the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted consumers from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, speak with Internet Marketing Experts on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexperts.net.au