There are an assortment of online marketing techniques that can benefit websites in enhancing their traffic, conversion rates, and brand awareness. Among the best internet marketing techniques is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Whilst SEO has proved to be very effective, it takes a reasonable amount of knowledge, time, and money to see fruition.
What if you need to see results as soon as possible? Regardless if your website has recently been published or you’re a small company that can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a fantastic tool that can assist you by placing your ads in front of users who are proactively seeking for your services or products.
In short, PPC is an advertising model used to grow traffic to websites. Website owners build ad campaigns with particular targeting metrics and essentially pay Search Engines every time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are situated at the top of SERP listings before any organic results. The benefits that many websites garner from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your business.
Among the top benefits of PPC advertising is the opportunity to quantify and monitor your results in real-time. Whether or not you set your daily budget to $3 or $30, there are a selection of high level performance indicators that can be quantified, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to immediately determine the overall performance of their campaigns and quickly make adjustments where required to boost performance. As opposed to other advertising tools, PPC gives you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising goals.
PPC allows any type of organisation to start their advertising efforts quickly and conveniently, without creating too much risk with the capability to arrange a maximum daily budget. While SEO is a very reliable strategy, it commonly takes many months to notice results so if you’re a new business that aspires to grow traffic and brand awareness right away, PPC is ideal for you. Constructing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by displaying ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers according to keywords, interests, location, and the times and days you choose to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then review the metrics that were used in conversions and enhance their future campaigns according to this feedback. Advertisers typically take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their particular target market.
Having the ability to export the results of an advertising campaign and review specific metrics provides websites with invaluable data which can be used in other marketing approaches. Along with this, websites can rapidly find impression, click, and conversion data for every keyword or phrase used in their ad campaigns which substantially assists in their SEO endeavours. PPC also enables websites to explore data about their competitors by using 3rd party tools such as KeywordSpy and SpyFy, enabling them to establish a profile of their competitors and what market share is obtainable.
As you can see, PPC is a very helpful marketing tool that is ideal for all kinds of businesses. Not only are advertisers in complete control of their target audience, budget, and ad campaigns, the data obtained from real-time results delivers invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you need any help in building your PPC ad campaigns, phone Internet Marketing Experts on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexperts.net.au