Seo

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networks and want to learn the basics of one of the most awesome platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users connect with each other through short messages of up 280 characters. Already there’s around 6,000 tweets being sent through the net each second, differing from standard text messages to images, gifs, memes, videos, and a whole lot more. Twitter is among the most beloved social networking channels and is widely different to other social media giants like Instagram and Facebook.

Twitter is a platform where users exchange an assortment of information; from news, politics, jokes, or just universal thoughts about ambiguous topics! Rather than having a circle of friends like Facebook, Twitter is founded on followers (not necessarily friends) so not only can you connect with friends, but also your favourite politicians, sport stars, and journalists as well. Everything you post on Twitter is available publicly for everybody to see, but don’t panic, you can simply switch your preferences to private if you prefer to.

 

The initial step in learning Twitter is to understand the basic terms and jargon used. The following lists the most common vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from members that you follow

Handle – Your username

Mention (@) – A way of referencing other people in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being a practical way to interact with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either select to accept DM’s from all users or just people that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can search for tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or visit www.twitter.com and hit the signup tab. The full name you enter will be your display name, but this can be modified as frequently as you desire. Choose a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for validation purposes, chosen an avatar, and typed a quick bio about yourself so others can see your hobbies and interests, you’re all set to go!

Joining the Twittersphere

As mentioned earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other characters of which you’re an admirer. Once you’ve signed up, Twitter will offer a basic type of setup wizard to help you start, for example suggesting some people that you may be interested in following. You can grant Twitter permission to explore your contacts list to discover any of your friends that are using Twitter. Following friends and other users is really simple, and once you’ve begun following certain users, Twitter will continue to provide recommendations for other users to follow based upon the kinds of users you’re currently following. All the tweets of your followers will appear in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it complies with Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a full range of different media that can be uploaded via your device. Remember though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is awesome!

Once you’ve gotten the hang of the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the latest trends, be the first to look at viral posts, and connect with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got started using Twitter, the rest will fall into place automatically, so why join the Twitterverse today? If you need any guidance with getting started on Twitter, simply speak with Internet Marketing Experts on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexperts.net.au

 

What Are The Leading Organic SEO Ranking Aspects For A Website?

If you’ve just put together your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most powerful marketing tools simply because it allows you to get your message in front of prospective consumers that are directly browsing for your services.

Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s tremendously elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are designed equally, so you can address the most important variables that will have the biggest effect on your SERP listings.

It is crucial to appreciate that the weight of each variable is adjusted gradually, so Google will place more focus on particular variables based upon user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking factors have been in the same spot for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is placed on content simply because Google intends to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update enables Google to understand a website’s content structure and how this content adds value to prospective consumers, so developing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings considering that the more links there are to your website from credible sources, the more trusted your website is perceived. The other side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value eventually as Google seeks out new ways to assess websites, but for the time being, link building is still the best indicator of relevancy and reliability.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a major shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical elements that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always changing, meaning that SEO techniques are frequently changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any advice in the best ways to properly execute any of the above SEO methods, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexperts.net.au

 

Top SEO Trends In 2018

Online visibility is a significant ingredient to any company’s strategy, however the digital landscape is in a constant state of change so it’s imperative to stay on top of these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates annually, with most of them simply adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to boost their website traffic, customer engagement, and essentially their sales.

User behaviour is changing rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. Actually, using out-of-date SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look into the top SEO trends to bear in mind for your website in 2018.

Voice Search

A number of users are now electing to utilise voice searches rather than conventional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same speed, almost 50% of all online searches will be conducted via speech by the year 2020!

What this implies for websites is that they should start adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a crucial tool for SEO, and this will continue to be a focal aspect in determining SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an exceptional strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very valuable in the future.

Mobile Optimisation

Since 2015, online searches via mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has announced that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has created an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though conventional SEO techniques such as link building will still be beneficial in 2018, there are other manifesting trends that Google is focussing on in the future which may extensively transform the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted consumers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, speak with Internet Marketing Experts on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexperts.net.au

Why You Should Have A WordPress Site

So, you’ve got an amazing business idea and you’ve made the decision you’re going to produce and publish your own website. Well, as you quite possibly know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when constructing a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from starters to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will present five compelling arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is highly user-friendly so you don’t have to be an expert HTML coder to produce a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any type of website you want. WordPress is also open source which indicates that the source code is accessible for anyone to modify, edit and create different themes and plugins with a range of features and release these to the online community. Now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are literally thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will automatically change the appearance of your website to suit. WordPress even lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s world, website security is imperative so of course WordPress has high security standards. Almost one-quarter of websites are built on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has created a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted providers.

 

As you can see, WordPress has a series of impressive features that simply make it the best website platform on the market. Although there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on 5 of these: WordPress is extremely user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to construct an effective and powerful website? If you have any inquiries about how you can further optimise your website, talk with the team at Internet Marketing Experts on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au

 

Top Tips For The best Email Sequences

Having worked as a sales representative for numerous tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are marvelous because they significantly reduce the workload for a sales representative, nonetheless these days, everyone can empathise with discovering various sorts of email sequences lurking in their inbox on a daily basis that just pester us because we have to click two buttons to get rid of them!

 

Not enough business owners spend the time and initiative in generating useful email sequences that actually sell their product. Creating useful email sequences is both a science and an art, and if done properly, can lead to wonderful results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to build a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will see so if it’s not compelling enough, they simply won’t open it. Obviously, the subject lines of an email are integral when it comes to conversion rates. Here are a number of stats which emphasises their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Almost 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.

 

The trick to prosperous subject lines is solving your prospects problems in as little words as possible. For example, high-quality subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s essential that you deliver a value proposition in the context of their problem straight away. Forget beginning the email with your name and job title; you need to give your recipients a good reason to continue reading the email. Hence, start your email with some relevant information they can identify with, like company news or their opinion to an event via Twitter or an online post, and then get into the value proposition in the second & third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently collaborated with another company with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s vital that you get to the point promptly and keep the content focused on the goals of your prospect.

 

Tip 3 – Discard the bland ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even a wonderful first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I advise sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also feature your value propositions, and additional information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to assist you with your email sequences.

 

The value of building effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many variables that you need to consider when constructing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in seeking advice from digital marketing specialists that can assist you. Speak to the team at Internet Marketing Experts today on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au.