Seo (Page 11)

Digital Marketing Australia, Internet Marketing, Online Marketing Australia, SEO Services Australia, SEO Company Australia

Digital Advertising Australia – Your Fundamental starting resource for your SEO and Marketing Ad campaign.

Digital Advertising in Australia is so critical in spite of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a great place to start.

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Over the previous ten years I have devoted a ridiculous amount of money and energy working out the most ideal way to get my websites creating income. If I had not had this sort of bad experiences I don’t think I would ever been compelled into learning this stuff for myself. So keep in mind, and listen to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Australia, or if you are just starting out with Digital Advertising.

1.) The biggest point that I wish to demonstrate is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing gimmick, but rather I want to try and make you aware that you can’t succeed without devotion.

  •  When you have your first advertising campaign. Don’t spend $2 and make a fuss that it didn’t do the job. You need to make a commitment.
  •  You also can’t just run your campaign for a day. It takes at least a week to get a proper appreciation for an ad’s effectiveness.

2.) When you are creating content, don’t just duplicate everybody else, your Digital Advertising will certainly be far more desirable if you be one-of-a-kind and look to what is lacking from your industry. The best thing you can possibly do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something one-of-a-kind.

3.) Look to making a calendar to keep track of your content. Doing this will help you not only keep in mind what sort of posts or content you have made, but is necessary for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t merely use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being effective, and what still needs improvement.

4.) Some tools that I would certainly encourage that you explore include some fantastic research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something diverse.

  •  If you prefer to generate graphics, www.canva.com is wonderful, straightforward and easy to use for all your visuals needs, it is click and drop with ample pre-sets.
  •  When designing infographics, take a look https://infogr.am/ it is a simple way to create a visual representation of data or information without having to employ a designer or resort to using Microsoft Excel pie charts.
  •  And one resource for an overlooked part is https://followup.cc/  it is a Gmail plugin that will aid you with scheduling and planning because it lets your remember of customers and contacts that you must follow-up with. It sends you email reminders and lets you monitor people so that you can enhance your performance and guarantee a more professional image to your contacts.

5.) Essentially when it relates to determining the success of your Digital Advertising, it can be rather challenging to see how your business is going compared to your competition in Australia or perhaps even around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and effectively the amount of revenue it can be said to have generated. You have to look at all of this data, and see what the real result has been because while there may be thousands or millions of people taking a look at your content as a Australia company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Australia I have seen some of the best, and worst attempts at Digital Advertising therefore we don’t waste any time or your effort in generating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au.

Digital Marketing Australia, Internet Marketing, Online Marketing Australia, SEO Services Australia, SEO Company Australia

Is your online security at risk?

SEO in Australia is something in which many business end up stressing over keywords and social media, but take shortcuts that leave themselves a sitting duck. Therefore I intend to show you a couple of tips and tricks I have actually picked up to assist you as a company in Australia so as to make sure you are not endangering your security. The majority of these tips are centred on WordPress simply because it is the most commonly used program, and there are many really quick ways to help make it much safer.

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There is an amazingly large number of people that visit us because their WordPress site has been hacked. It can fluctuate from some terrible things such as having data and information stolen, to even having some malicious sites put up ads that you don’t want.

So my first item of advice is about passwords. A lot of people do not have a strong enough password because they either use the same one for every little thing, or it is something really basic. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to recall but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recall, such as a date, but spell it out. For example, if your business was opened up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still uncomplicated to remember, but far more challenging to guess. Same rules concern your username– please do not have it set as ‘admin’

Next, I want you to make sure you look at security plug-ins. These are really essential and really easy to get access to in WordPress. I would suggest that you search for these ones– I have used one myself for ages, and I have had patrons that love the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My final piece of security advice for you is to stay away from free themes and purchase something with far better security. Most companies that have safety and security issues have just gone with a pretty, free theme that is basic but has far too many areas that can be exploited. Don’t get me wrong, a lot of themes are secure enough to use, but it isn’t always the case, so I tell people to simply invest $20 and get a nice one which is known for security. I would suggest looking into www.envato.com they have some brilliant themes, and even have some premium themes free of charge as part of their monthly specials.

That’s all I have to say, just 3 quick, straightforward pieces of advice that you can implement this very day if you want to save yourself pain and suffering down the track. Update your password, get a security plug-in, and invest in a good theme. Your SEO campaign is not going to do you any good if your web site is open to security threats and no one trusts you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au.

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SEO Advertising Australia — What will 2016 hold for local business?

SEO Advertising in Australia is a challenging thing, and as we get into 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, impossible. You can never ever know what is around the corner, but if you figure out the important parts of the past and look for trends you can get a better understanding. This is particularly true for SEO. I want to try and explain to you some of the major trends that have been emerging in 2015 throughout the Australian SEO sector and the globe. From this hopefully together we can try and find out where to focus our efforts, this will be particularly beneficial if you are a local Australian business.

Think Local

This is the largest emerging trend and it is going to keep improving in importance. This means that if you are an Australian company and you are looking for local clients, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing trend that local Australian searches were in fact ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.

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Local-boosting tech patterns

There are a few technology areas which are rapidly growing in other countries and are starting to emerge and it won’t be very long before they gain interest in Australia.

Mobile wallets

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Society is getting more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Australian business. 1– you have to be keeping an eye on growing trends, and make certain you have the capability to actually let people pay– as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore straight into their wallets.

Beacons

Beacons are a thing that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It’s a brilliant promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

Beacons are a thing that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It’s a brilliant promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

My last pieces of parting suggestions– and these are things that you can do now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Australian level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks helpful for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Australia businesses, and so I hope that you are as excited as I am. With that in mind, if you are looking for more SEO advice, or are looking to improve your SEO efforts, then contact Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au