The Battle of the Brands
Your Website SEO Strategy in Australia is still considerably about keywords, but there really is one concern that some organizations face when they attempt to optimise for specific Keywords.
A Pay Per Click or AdWords campaign will let you learn about which keywords work well in your niche and boost your Website SEO Strategy. I always remember I think I devoted about a year stressing about one particular keyword that, despite what I did, I could not get on the 1st page of Google. The cause was simple; it was a word that falls into the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will not ever rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Australia, it would be excellent if for anyone that searches for ‘Yamaha’ in Australia your site will show up but it most likely won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.
However, I realised the magic of long tail keywords. Once I found out that I could reign over all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Bear in mind – Your Website SEO Strategy refers to making money, not where you turn up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au