An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a mystical creature with marvelous powers. Understanding clearly how SEO works and all the varying ways to increase your website’s SEO score can be considerably difficult and time-consuming. However, it is a vital item of any online marketing plan and will virtually make or break a company in some markets. Many industry experts consider SEO to be among the most successful forms of advertising, so regularly improving your SEO should be a priority if you wish to increase your website visits and earnings.
It’s difficult to keep up to date with SEO best practices and standards because they change frequently, so it’s encouraged that you seek expert advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content routinely is also important so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is routinely being added and search engines love identifying new content and will increase your rankings if this happens frequently.
Make sure You Have a Flat Website Architecture
Your website architecture is essentially the organisation of all the various webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the relevant information they’re trying to find. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by including extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure it is relevant. Each meta title should include a primary and secondary keyword that is suitable for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks sloppy and unprofessional. Having high-quality and relevant meta titles are crucial in optimising your web pages for SEO.
Meta descriptions are essentially concise outlines of the content of the web page. Whilst meta descriptions don’t directly alter ranking algorithms, they are still very important as search engines will often use the summary in search results snippets when they believe a web page’s meta description successfully reflects the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately result in increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can likely relate to this if you’ve ever clicked an excessively long hyperlink. If so, then you’ll probably agree that they look messy and unprofessional. If you’ve constructed your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t have to be concerned with it!
Moreover, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing professionals will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then contact the team at Internet Marketing Experts on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au