Search Engine Optimisation Australia – Making your Business Become a Brand
Search Engine Optimisation in Australia is about Brand awareness, and the potential to build your brand through SEO is always escalating in importance. The general shopper focus has moved towards a combo of building general brand awareness and having a product that really speaks to them. This suggests that if a customer has heard of your brand favourably, then they are even more likely to buy or engage with your services, then that of your competitors.
If your Australian company is 100 % online then this step is without a doubt critical. When it comes to building this credibility, All you really have is your website. Do not forget, the very best SEO strategy in the world won’t help a website that is poorly created and is about as easy to use as a second-hand lawnmower. Despite all the talk about metrics and Google formulas, your actual customers are human beings with needs. Get the message perfect on your website and people will spend time on it, bookmark it, re-visit it, and mention it to their friends. I know this is general, but don’t think that because you have finally got your site to the top spot in Google that your customers are going to love your site– they will just jump right out of it if it’s not what they are searching for.
‘Your website is your greatest asset. More people view your webpages than anything else.’
Co-Marketing Manager, HubSpot.
A professional SEO service in Australia will aim at this area and develop a specialist SEO campaign that will permit you to both build your company while offering your customers with an obvious next step with how you can engage and buy. This idea brings together a lot of the areas that are common to SEO; link-building, social media, audience profiles. It’s all just an issue of tactics and approach.
When it comes to the online world, it is crucial that people in Australia still consider you and your business as human. This is one of the very best parts of mediums just like social media, but it is especially true when it concerns brand recognition. The general idea is that people would like to do business with other people, not with organizations. It’s a basic link to make when you can physically walk into a shop down the road and see at a glance the stock, layout, professionalism, and demeanour of the store, but this is tougher online.
If you are not too sure what to do here and you tend not to have $20,000 to commit to an advertising agency for them to come up with a great look and feel, then apply your own reasoning about what sites you like. Whether or not they are in your industry or not, it will really help you to figure out what works. Pay attention to what it actually is that you like. I don’t care how uninteresting your product or service is, if your website is visually pleasing it will not scare your visitors away. Computers were pretty ugly and boring until Steve Jobs came along. Up to 90 % of the buying decision is influenced by style and usability.
If you concentrate on humanising your label, while maintaining professionalism and reliability, then it gives your customers a general focus and provides a voice for your company. The three questions you should ask yourself are:
- How well can my potential customers learn about me?
- Is my company likeable?
- Is my business considered trustworthy and reliable?
If you take these ideas to heart and really imagine broadening your business in such a way that will humanise and make your Australia company likeable and relatable then you are on a good path to success. There are whole areas of your SEO campaign that you can (and should) commit to growing your brand given the importance of this reputation and how it affects your Advertising impact, your Social Media campaign, and so many other areas.
As The CEO of an SEO Agency, Internet Marketing Experts Australia, I have found so many small, local businesses that have no idea where to start when it concerns growing your brand. My advice to them is always to start off slow and do your own research, There is a bunch of SEO that you can do yourself without spending money on an agency by just doing some basic research into areas such as growing your brand. But remember to stay patient simply because these things take some time. And once you take a crack at it, learn more and once you begin to think you want to grow and do even better, that is the time to approach an SEO agency. If you are ready to make that step now, then, then call Internet Marketing Experts Australia on 1300 595 013 or visit our website: www.InternetMarketingExpertsAustralia.com.au.