SEO Company Australia– Beware the SEO Traps.
SEO Agencies in Australia may all seem the same, but if you come up with enough knowledge you can protect yourself from falling into traps.
Several years ago when I was learning the worth of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular firm was known in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, throughout a range of keywords. I was excited and money began to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uncomfortable about that idea, but the money was rolling is so hey, what was the concern? And I am sure that many Australian business would have done the same thing.
One day I will never forget I did my typical keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still absolutely nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was awful. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you that know a bit about the history of SEO, my website had gone through a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Australia, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses mediocre and outdated techniques. Even when you 100 % outsource your online marketing you still have to know what’s happening. Never forget that it’s your company, your livelihood.
Keeping that in mind, here are a couple of questions for you to ask when seeking out an Australian SEO Company.
- Does the SEO firm have the capability to do all aspects of web design and coding?
- Will they also analyse your competitors’ sites and businesses to determine which sites in your industry are doing well and why?
- Does the SEO Company have content writers in-house?
- Does the SEO Company have a link tactic for your site?
- Does the SEO Company handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO Company seeking to understand your sales method?
- How do they deal with coverage and communication?
- Do they advise you quick-fix promises?
If you are looking for a few ideas and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer all of your questions. Contact Slingshot Internet Marketing on 1300 477 310 or visit, www.slingshotinternetmarketing.com.au