SEO Services unveils truth behind Magic of SEO
SEO Marketing for Companies in Australia has a particular science (or magic) behind it which makes it a thing that is not always easy to find out, especially if you are a company in Australia just taking off. But with some awareness, guidance and even experimentation you too can start to understand just how to get your business’s SEO efforts really working for you.
It was put so beautifully by the men and women over at Search Engine Land that there is a ‘periodic Table of SEO’ full version found here http://searchengineland.com/seotable.
It is such a terrific idea and a fantastic way to show people ways to think about SEO. Because yes, similar to in 1869 when Mendeleev first came up with the periodic table he started to show people that there were connections and patterns between the elements. So let’s draw back the curtain to reveal the secret inner workings and find out that there was a rabbit in the hat the whole time, and also it is skill and know-how, not the arcane arts which will help you prosper in your SEO endeavours.
The first Column of the periodic table of SEO is Content. And this is rightfully first on the lineup because “Content Is Key”. Ever since the Google Panda and Penguin updates, the significance of original and interesting content has been ever increasing which is why we will certainly find areas including ‘quality’, ‘fresh’, and ‘research’ here. You may also see the Red ‘Vt’ which is a clever word of caution about thin content because that is what will start to detract from your SEO efforts.
Architecture is an exciting On-page factor for your SEO. And the elements specified here are important from a tech, and user-interface level. Because you have fields such as the Crawl (Ac) and specialized areas such as URLS (Au) and HTTPS (Ah). But the brilliant part of this is the importance of speed (As) because this helps the Google Spiders to a degree, but is also important because you have to keep in mind that you are facing people who can be unpredictable and uninterested easily. So if your site takes too long to load, they will undoubtedly just leave.
This column in the table delves deeper into the technical and crosses into a few areas of content and writing– especially where it gets abused. So biggest part of this that I would have you concentrate on is avoiding the negatives listed – the Hidden (Vh) and the Stuffing (Vs) because these are points that people who barely know SEO think they can get away with. And the reality is you can not because Google hates people who cut corners, and reward those who are worthy.
Moving to the Off-page elements I would certainly explain the importance of Authority (Ta) but may also warn you not to become too stressed with it. Because Authority can indicate a lot of factors and includes aspects like Page Authority, Domain Authority and Link Authority. Which essentially all boils down to trust. Don’t worry too much about the first two because there really isn’t much you can do to change your authority ranking, and it is near impossible to get a 100 % authority because that is set aside for places like Google and Facebook. But you can fix you Link Authority– how? By making sure you build links with places that you trust and don’t seem dodgy. Make sure you get links from sources you really want your business to be related to.
much like I mentioned before, when it involves Quality (Lq) it is essential to SEO to make sure you verify your links and focus on trusted and quality sources for your links– maybe even try and add the local factor with Australian businesses. It also goes without saying that the number of links (Ln) is rather important. Please also stay away from any paid links (Vp) or approaches that appear to be Spam (Vl).
This is your more express user data and incorporates the ‘Local factor’ which has become really important since Google Pidgeon because it forces the focus and emphasis upon local company such as in Australia, which actually helps with the Country (Pc) and Locality (Pl) factors here.
and at long last the all-important (and often overlooked) part of SEO, the social networking sites elements. This is still a disputed area because it is hard to tell just how much influence shares (Ss) really have upon SEO from Google’s perspective. But it is without a doubt that your reputation (Sr) with your fans both via the internet and in the local area is highly important because it will help through standard brand awareness.
So that essentially is the science of SEO! Again, I like how simply this image puts it, and how it shows the connection between all of these areas. Since it helps to have it with this format to show people how it works, but not have it seem too menacing or complex. With the pattern in Updates, this is all expecteded to change eventually, but for now, and as we move into 2016 let’s all try and make certain we understand SEO as best as we can so we are prepared for what follows. If you are looking for any more precise or specific help then please feel free to contact us here at Internet Marketing Experts Australia. You can call us on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au.