SEO Tactics To Forget in 2018
In today’s demanding market of digitalisation and globalisation, it’s crucial for companies to use online strategies and techniques that strengthen their visibility to customers that are actively looking for their products or services. Search Engines are invariably the most influential programs that will have a bearing on your online visibility, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to boost their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be an excellent investment that will grow your visibility and conversion rates, or if used inaccurately, can contaminate your rankings and visibility, thus having the opposite effect. The challenge with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and popular SEO tactics from five years ago may result in your website being penalised today.
Instead of reviewing the top SEO techniques that website owners should be investing in, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a common mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can promptly discover how many times a keyword has been used and will penalise websites for unnecessary keyword stuffing. Rather than keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the onset of SEO, and its effectiveness as an SEO technique has developed rather quickly since then. While link building continues to be among the top 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links strongly as a ranking indicator considering that links are a public recommendation which correlates with useful information on a website.
Aggressive link building transpires where links are acquired in a synthetic way. Examples of this is where links are deposited in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO technique that many people still believe to be effective is excessive internal links. There is a frequent misconception where websites that contain a large quantity of links to other pages within the website will improve their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a substantial role in SEO, so it’s important not only to identify any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update relating to SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most frequent technical issues that impact most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a superb way to bolster your SEO, and this can be done mainly with the image filename and alt attribute. As an example, as opposed to supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.
There’s no question that a reliable SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s vital to keep up with these changes to prosper in today’s online marketplace. If you need any guidance with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak with Internet Marketing Experts on 1300 595 013, or visit our website for further information: http://www.internetmarketingexperts.net.au