SEO’s strength comes from Quality Content
SEO is based upon a strong structure of quality content, so is your Australian company truly strong enough to succeed? Far too many places out there are making content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is swamped with small businesses, like yours in Australia, that just try to get some awareness, but irritate people instead. Every online marketer, Local business or even just internet user would really like to have that one post or video go viral and let the Social Media Machine just produce free marketing – but the truth is it is a lottery, and the very best plan that everyone can stick to is to make continually quality content for your fans to love, like and share.
There are a handful of Big Picture ideas that you should keep in mind when it comes to Content:
Relevant Content is Key.
Facebook is a fast paced and constantly changing environment, and so you should ensure you reach people when it is going to be most successful. This means every little thing must concern you, your company, your audience and what you intend to achieve. When you post about something that your target audience genuinely cares about you will see better response.
Content is not just words.
remember that when we discuss content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You ought to keep these words in mind when generating content. If you can constantly make posts that express one of the Three E’s then you will be on the path to producing a reputation for quality content.
If you are unsure on what your online or local Australian customer base will consider as quality, then some of the simplest ways to figure it out is to work on some research. Look at your competition or at other areas around your market to see what other companies post and what type of interaction they get. You should not be wanting to copy them, but rather imitate the areas that work and make their success your own. When it comes down to it however, one of the best ways to know what your Audience will react to will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they wish to see on their Facebook wall. You may be stunned by what you uncover. And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au