Top Tips For The best Email Sequences
Having worked as a sales representative for numerous tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are marvelous because they significantly reduce the workload for a sales representative, nonetheless these days, everyone can empathise with discovering various sorts of email sequences lurking in their inbox on a daily basis that just pester us because we have to click two buttons to get rid of them!
Not enough business owners spend the time and initiative in generating useful email sequences that actually sell their product. Creating useful email sequences is both a science and an art, and if done properly, can lead to wonderful results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to build a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will see so if it’s not compelling enough, they simply won’t open it. Obviously, the subject lines of an email are integral when it comes to conversion rates. Here are a number of stats which emphasises their importance:
One-third of email recipients will open an email based entirely on the subject line
Almost 70% of email recipients will ascertain if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.
The trick to prosperous subject lines is solving your prospects problems in as little words as possible. For example, high-quality subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s essential that you deliver a value proposition in the context of their problem straight away. Forget beginning the email with your name and job title; you need to give your recipients a good reason to continue reading the email. Hence, start your email with some relevant information they can identify with, like company news or their opinion to an event via Twitter or an online post, and then get into the value proposition in the second & third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently collaborated with another company with [positive benefit]. Is this something that would be valuable for [company name]?
It’s vital that you get to the point promptly and keep the content focused on the goals of your prospect.
Tip 3 – Discard the bland ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The truth of the matter is that even a wonderful first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I advise sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also feature your value propositions, and additional information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to assist you with your email sequences.
The value of building effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many variables that you need to consider when constructing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in seeking advice from digital marketing specialists that can assist you. Speak to the team at Internet Marketing Experts today on 1300 595 013 or visit their website: http://www.internetmarketingexperts.net.au.