What Are The Leading Organic SEO Ranking Aspects For A Website?
If you’ve just put together your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most powerful marketing tools simply because it allows you to get your message in front of prospective consumers that are directly browsing for your services.
Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s tremendously elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are designed equally, so you can address the most important variables that will have the biggest effect on your SERP listings.
It is crucial to appreciate that the weight of each variable is adjusted gradually, so Google will place more focus on particular variables based upon user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking factors have been in the same spot for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.
A great significance is placed on content simply because Google intends to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update enables Google to understand a website’s content structure and how this content adds value to prospective consumers, so developing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.
For over a decade now, backlinks have been one of the most critical variables in SERP listings considering that the more links there are to your website from credible sources, the more trusted your website is perceived. The other side of the coin rings true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value eventually as Google seeks out new ways to assess websites, but for the time being, link building is still the best indicator of relevancy and reliability.
- Mobile Optimisation
With more users now searching from mobile devices than computers, there has been a major shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain your website is truly ‘mobile-friendly’.
- Other Technical Factors
There are lots of other technical elements that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is always changing, meaning that SEO techniques are frequently changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any advice in the best ways to properly execute any of the above SEO methods, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexperts.net.au