Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has developed quickly over past decade, even to the point where the term SEO is now confusing and commonly misunderstood by many. In the past, SEO advertising was looked at to be an imperative part of a successful marketing plan for businesses of all sizes. But in today times, the expression is so misinterpreted that the idea has been mostly devalued. Rather than directing more people to a website via organic traffic, more and more organisations are relying on paid advertising because it is a lot easier and less time consuming.
This article will clarify why SEO advertising is still the best marketing channel that can attract precious leads and consumers to your company. Like any marketing approach, SEO advertising isn’t a quick-fix but a timely process that results in greater visibility, web traffic, ROI, and delivers credible insights into consumer behaviour.
1. Increased Visibility and Traffic
An effective SEO strategy is designed to improve the visibility of your website, subsequently increasing the number of website visits and sales. If you’re ranked on the first page of Google search results, think of it as having a business in the centre of George Street, except without the outrageous rent! What’s better is that those people who visit your website are usually well-informed, certified leads that are already searching for your product and services. The time and money it takes to convert these leads are consequently substantially lowered.
2. Measurable Results
A huge advantage for SEO advertising is that you can measure your results and have a better understanding of techniques to enhance your marketing initiatives. In traditional marketing, like TV and radio, you simply cannot accurately evaluate the performance of your marketing campaigns. SEO advertising enables organisations by delivering helpful statistics such as click-through-rates, conversion rates, length of visits and location.
In addition to this, your SEO investment will generate only targeted, qualified leads to your business; individuals that are proactively searching for your products or services. TV and radio advertising can reach more consumers, but how many of those people are genuinely interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can customize your campaigns founded on real-time feedback and results.
3. Cost Efficient
A typical argument against SEO marketing is that SEO advertising is pricy, however this is surely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as PPC, social media marketing, or buying leads, SEO advertising supplies you with impressive ROI. Whilst Pay Per Click has the ability to drive more revenue, your organic SEO remains the pillar of your online presence.
The question should actually be, can you afford to have poor SEO advertising? If individuals are browsing for your brand online but they simply cannot locate you, your rivals are succeeding and the lasting consequences can be seriously detrimental.
4. Search Engines are Becoming More Popular
A recent report uncovered that between 80 and 90% of shoppers will now assess online reviews prior to buying, whether online or face to face. With this number only increasing with additional progress in technology, it won’t take long before everybody is shopping for products and services online.
In addition, it is forecasted that 2017 will be the year that web traffic derived from mobile devices will exceed traditional desktop devices. This paves the way for additional SEO customisation, like local search optimisation, which makes it even simpler for customers to use. If your organisation does not have an effective SEO advertising strategy, your buyers will not have the ability to locate you utilizing their chosen means, and potential sales will certainly go to your competitors instead.
5. Customer Insight
Thanks to Google, all web traffic is noted and monitored. The data and statistics stemmed from this traffic provides organisations with reliable information concerning their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, as well as where they live. This information is exceptionally beneficial considering that it allows organisations to make educated decisions about their marketing techniques and strategies, both online and offline.
Now that you realize why SEO advertising is the best marketing technique, it is time to put your SEO strategy into action. Bear in mind that it can take a bit of time to enjoy the results, so if you’d like to talk to a trustworthy SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts on 1300 595 013 or visit http://www.internetmarketingexperts.net.au